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Fashion that Feeds the Hungry

Fashion that Feeds the Hungry

Handbags are one of the signature statements for every fashion conscious woman. CBS News correspondent Michelle Milller reports Lauren Bush and Ellen Gustafson have managed to turn this accessory into a necessity in the struggle to feed the world’s hungry children, one handbag at a time.

“There’s no other option,” Gustafson said. “We have to help them get into school. That’s the only option we have.”

FEED now has a dozen styles in some of New York’s most popular stores. Prices range from $15 to $195. The cost varies because each bag provides help in a different way and says so right on the back.

When the earthquake hit Haiti, FEED designed the “FEED Haiti 50” bag. It provides 50 school lunches to children there.

Since 2007, FEED has donated $5.5 million to the UN World Food Program.

“Hunger is a very terrible feeling, it’s a very terrible way to die,” Gustafson said. “To know that just through selling a product that they’re getting the most essential to human life food to thrive it is very powerful.”

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